Running a direct marketing campaign is an essential part of your overall promotional strategy. This is necessary, especially if your plan is to make the marketing targeted. Targeted messaging increases the possibility that your audience will be able to absorb and understand the information and solutions that your brand offers. Direct marketing, however, is often
Today, whenever we hear about someone who has found success in a new business, we can’t help but feel awestruck at what they have achieved. We start wondering: Can I do the same, if not better? Soon after, we fill our minds with hesitation and throw around a bunch of excuses until we end up
You started your company more than five years ago. The business is doing “okay,” but your board and senior leadership team agree that despite the growing economy, the company might face some tough challenges starting as early as the next four months. There’s no cause for panic yet or the need to cash in on
The fashion and apparel industry’s production process contributes and 20 percent of the world’s wastewater. Unfortunately, millions of dollars of this merchandise are bound for the incinerator, or landfill sites if they don’t get sold. Though not true of all segments within the industry, this is the status quo in the $2.5-trillion fashion and apparel
One of the most common items used for business promotions is the humble t-shirt. It’s fairly cheap, has a practical use, and can easily be personalised. However, since many companies aren’t into design, they fail when it comes to making the right call on how the shirts should look. Avoid these turn-offs when you are
Working conditions are at the very core of the relationship of an employer and their workers. They encompass many things, though we understand them to be the working hours and remuneration provided to the worker. Working hours include the hours of work, rest periods, and schedules. Remuneration refers to salary per hour, vacation leaves, allowance
If you want to get into a business, starting a franchise is the easy solution. After all, a franchise is already an established brand — at least, that’s what this is supposed to mean — and it has a solid business model that you can follow. Those who are starting in their entrepreneurial journey will
The rise of information technology has made many people interested in digital design. This has opened new business opportunities for many all over the world. One such opportunity is starting a printing business. Many believe that starting a printing business is easy. You just have to know how to design, and with a printer, you
Jewelry businesses are booming and thriving because of the use of new technologies. This innovation and emerging improvements increase the market for accessories. As the expectations of purchasers escalate, jewelry businesses must expand and upgrade their standards in marketing strategies as well. Since most women are jewelry enthusiasts, the best way to get their attention
Have you ever wondered how the visual content of products is made? Great photos of products are not complete without the skill and expertise of a photographer. Their experience and knowledge paved the way for the creation of excellent product images. This, in turn, is used by businesses as promotion strategies to widen their market and
