restaurant and cafe owner

Innovative Ways to Promote Your New Restaurant

In the midst of a fast-growing industry, effective marketing strategies are key to staying on top of the competition. In this digital age, companies are able to execute their marketing plans online, reaching many customers and even catching the attention of international audiences. If you’re launching a restaurant, how can you promote it effectively? TV

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direct marketing campaign concept

Your Short Guide to Finding the Right Print Supplier

Running a direct marketing campaign is an essential part of your overall promotional strategy. This is necessary, especially if your plan is to make the marketing targeted. Targeted messaging increases the possibility that your audience will be able to absorb and understand the information and solutions that your brand offers. Direct marketing, however, is often

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team having a meeting

Do You Have Doubts About Starting a Business?

Today, whenever we hear about someone who has found success in a new business, we can’t help but feel awestruck at what they have achieved. We start wondering: Can I do the same, if not better? Soon after, we fill our minds with hesitation and throw around a bunch of excuses until we end up

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group of employees

Reorganizing Your Company

You started your company more than five years ago. The business is doing “okay,” but your board and senior leadership team agree that despite the growing economy, the company might face some tough challenges starting as early as the next four months. There’s no cause for panic yet or the need to cash in on

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at a fashion show

How On-Demand Fashion Could Prevent Global Warming

The fashion and apparel industry’s production process contributes and 20 percent of the world’s wastewater. Unfortunately, millions of dollars of this merchandise are bound for the incinerator, or landfill sites if they don’t get sold. Though not true of all segments within the industry, this is the status quo in the $2.5-trillion fashion and apparel

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colored shirts hanged

Practical Promotion: Mistakes to Avoid With Company Shirt Designs

One of the most common items used for business promotions is the humble t-shirt. It’s fairly cheap, has a practical use, and can easily be personalised. However, since many companies aren’t into design, they fail when it comes to making the right call on how the shirts should look. Avoid these turn-offs when you are

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Lobbying for Better Working Conditions Is Your Right

Working conditions are at the very core of the relationship of an employer and their workers. They encompass many things, though we understand them to be the working hours and remuneration provided to the worker. Working hours include the hours of work, rest periods, and schedules. Remuneration refers to salary per hour, vacation leaves, allowance

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Business owner talking on the phone

The Absolute Guide to Selecting a Franchise

If you want to get into a business, starting a franchise is the easy solution. After all, a franchise is already an established brand — at least, that’s what this is supposed to mean — and it has a solid business model that you can follow. Those who are starting in their entrepreneurial journey will

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printing business

How to Start a Printing Business

The rise of information technology has made many people interested in digital design. This has opened new business opportunities for many all over the world. One such opportunity is starting a printing business. Many believe that starting a printing business is easy. You just have to know how to design, and with a printer, you

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Couple choosing ring

How to Market your Jewelry Business

Jewelry businesses are booming and thriving because of the use of new technologies. This innovation and emerging improvements increase the market for accessories. As the expectations of purchasers escalate, jewelry businesses must expand and upgrade their standards in marketing strategies as well. Since most women are jewelry enthusiasts, the best way to get their attention

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