green building

Why Entrepreneurs Should Care About Sustainability

Sustainability and eco-friendliness are some of the hottest topics in recent times. Even for businesses, talks of “going green” dominate industry discussions. But what benefits does sustainability bring to entrepreneurs, aside from the obvious benefit of being able to partake in helping the environment? Here’s why: Why Your Business Should be Sustainable Beyond helping the

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Four Strategies to Gain Loyal Customers

Every company wants a community of loyal customers. Repeat customers spend about 67% more compared to first-time customers. And acquiring new customers doesn’t come cheap. The average customer acquisition cost, according to Google’s paid search campaigns in 2018, is $49.86. As such, many companies invest in taking care of their existing customers. If you want

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Planning Events during a Pandemic

The events industry bore the brunt of the restrictions that the authorities implemented when the pandemic started. With events canceled, event organizers had to find ways to earn an income until everything went back to normal. Some focused on online events, while others joined industries that were not quite affected by the restrictions. Over a year after the health

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health industry

The Health Insurance Industry: Digging Deeper Into The Business

Health insurance providers can help many people secure their overall healthcare needs. This way, patients will not have to feel the weight of costs after the medical procedures they’ve been through. The health insurance industry is broad and covers various aspects. It has several types, and each is different from one another. For this reason,

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Facing Clients: Build Your Confidence

It is a good time for businesses in the U.S., with 49.9 percent of the population already fully vaccinated as of August 6. Among businesses that closed since March 2020, almost 258,200 have already reopened, while 516,754 new businesses were established. After dealing with customers online for a large part of the pandemic, reopening businesses

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6 Best Business Ideas For Small Towns in 2021

When you say ‘small town’, a lot of people tend to think about rural areas with commercial streets operating at a snail’s pace, barely any entertainment options, and a sluggish local economy. However, the definition of a small town today is not as desolate as you may think. While there are still small towns that

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Nike and Key Strategies to Find Your Business Niche

Ever heard of a man being referred to as  “jack of all trades, master of none”? It may sound like such a personality is useful for just about every job that comes. Simply put, he’s a generalist who can almost do everything decently. But if you’re looking for a pair of shoes for basketball would

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department store manager

Growing Your Business: Do You Have Good Managers?

The growth of a business is dependent on the productivity of individual teams within it. The productivity of these teams depends on the dynamics between team leaders or managers and the team as well as among team members. During the pandemic, with most employees working remotely, the connections among team members and between team members

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Scaling a Derma Clinic to Success

Making plans for development is not always scary, particularly if you approach it with a positive attitude. Take a look back at the previous year and get the input of everybody in practice on areas that might be enhanced. Already, as the owner of a thriving medical center, your practice and you are putting in

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Preparing a Product Launch Marketing Plan: What to Do

Launching a new product can either be a dream come true or a total nightmare. It necessitates meticulous preparation and execution. It is because hundreds of new items are introduced into the market each year. With every brand stating that their product is unique, it is tough to stand apart from the crowd. If you

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