The Importance of SEO in Your Business

In recent years, search engine optimisation (SEO) has playeda crucial role in many businesses, not only in Australia but also worldwide. Business owners rely on SEO to get on the first page of the search engine results page (SERPs), which gives them huge exposure to online searchers.

In 2019, SEO has only gotten better. In fact, 82% of marketers see SEO as becoming more effective throughout the years. This is no wonder why business owners are seeking SEO services in Melbourne.

If your competition uses SEO to rank on search engines like Google, and you’re not, then you are missing a lot. That’s why it’s high time for you to invest in SEO. But if you need more convincing, here are a few reasons why you should finally take the leap.

SEO is what gets you on Page 1

Marketers know better than to settle for Page 2 of the SERPs, and getting below it is unacceptable. The only goal is to be on Page 1, or you’ll miss the clicks you need. This is because when you’re not on Page 1, you won’t be visible in organic searches. Organic search is important because it is most often the primary source of website traffic.

Based on a recent study, nearly 40% of click-throughs account to the first three organic search ranking positions result. Meanwhile, up to 30% of all results on Page 1 and two don’t get clicked at all. This means you need to be on Page 1 to win the coveted click-throughs.

SEO impacts the buying cycle

Once you appeared in organic searches and got the website traffic you need, you get to influence consumers on their buying journey. You can use SEO to shape the perception of your audience towards what they are searching for.

Nowadays, buyers turn to the Internet to research about the products or services they are buying. When you’re already visible to them, you can relay your message for good deals, the launch of a new product or service, and how your brand can offer solutions to their pain points. If done right, SEO can give the engagement, traffic, and conversions your business needs.

Web designer using laptop and phone

SEO lets you keep track of your progress

SEO is a long-term commitment that can bring you valuable results. As a business making such investment, you need to know how well your campaign is working. The great news is: you can do just that because SEO is easily quantifiable thanks to its available analytics tools.

While the figures and numbers may not make much sense to you, a professional SEO agency in Melbourne can help you understand how Google bots rate your website, as well as the behaviour of your audience, using such data. With that information available to you, you’ll know how SEO impacts your business throughout the whole duration of the campaign.

If you decide to try SEO, do take note that it’s a long-term commitment. It will take months or even years to get to the coveted Page 1 rank, but know that it will be all worth it. All the time, money, and effort you exert to get to the first page of SERPs will soon bring you the engagement, traffic, lead, and most importantly, conversion for your business.

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