With the prevalence of social media use and advertisements on children’s games, marketing to the new generations of parents is easier now more than ever. And if your business is one of the many that have families as one of their main demographics, you need to ensure that your marketing strategy is on point at all times.
Marketing to parents is not that different from marketing to singles or older folk. Like other demographics, they have certain preferences and behaviours, both in real life and online. To draw them in, here are several strategies that you can include in your marketing plan:
Provide expert advice
It’s no secret that parenting is hard, which is one of the main reasons why a lot of parents go on the Internet to find expert advice on raising their children. No parent is perfect and it’s impossible to know what you’re doing all the time–so what’s a better guide than expert advice on the Internet?
By adding an expert advice column on your blog’s website, you can gain attention from parents trying to find their way through the difficulties of parenting. Share these advice articles on social media, and you’re bound to gain more followers in the form of parents looking for help.
Highlight your products’ benefits for kids
Parents want the best for their children, so highlighting your products’ benefits to children is an excellent way to attract parents. Take branded cashmere newborn sets as an example. Aside from being luxurious, dressing a baby in extremely comfortable material like cashmere can help them sleep longer at night. The same goes for other family-centred products; the more you focus on the benefits for children, the better you can attract parents to our business.
Like we said before, parenting is a difficult journey that not all parents are prepared for. Aside from expert advice, they also seek help and support from other parents, even if it’s just comforting words to let them know that they are not alone in their struggles. As a brand, tapping into this demographic also means empathizing with them, something that you can do by providing how-tos and supportive posts to your existing customers and also future ones.
In this way, you’re not only promoting your brand, but you are also establishing it as something that parents can trust and seek comfort from.
Tap into parenting groups
There are thousands upon thousands of parenting groups on social media. Almost all of them aim to share tips, guides, and support among parents and also those who plan to become parents in the future. Sharing your business to these communities can help your business gain interest, which can help you find leads that will eventually turn into paying customers.
Hosting family-friendly events is another excellent way to engage this certain demographic. If you run a restaurant, you could offer a discount on kid’s meals or give free treats for good report cards. If you run a place that is not inherently kid-friendly, you could host a family event in a school, an arena, or a court that will allow kids to play in a safe environment.
But what if your business is run entirely online? If you can’t host an in-person event, consider running an online event where parents and kids can attend from the comfort of their own homes. You could host online games, kid-friendly plays, or a seminar that will help parents become better at raising their kids.
Making your business more appealing to parents is not rocket science, but it’s not exactly easy-peasy either. With these strategies in your marketing plan, however, you can jumpstart your campaign without spending too much time on the trial and error phase. These strategies work; you won’t need any expert advice to tell you that.